The top 5 iOS 8 features that marketers need to know about
Greg and I jump into the iOS 8 discussion by highlighting the top 5 enhancements that marketers should know about. We talk Apple Pay, Spotlight, Widgets, MAC addresses and action notifications (with a...
View ArticleThe 5 reasons you can’t ignore SMS marketing
SMS marketing can be misunderstood. It seems complex to get up and running and goes against the traditional view that marketing should reach as many people as possible all at once (which, in hindsight,...
View ArticleHow to use mobile coupons if you are not a discounter
There is a terrible stigma to the mobile coupon. As Greg details in this episode, coupons have a bad rap because businesses almost always think of dollar off or discounts - but that need not be the...
View Article8 mobile analytics tools to convert browsers to buyers
Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people...
View ArticleThe top 5 SMS platforms for agencies
Greg has been on a mission to teach effective SMS marketing to, well, the world. Here he details the top 5 SMS platforms for agencies looking to sink their teeth into SMS marketing properly. Greg also...
View ArticleWhy mobile needs to be a part of your strategy but NOT your only strategy
Watch this quick episode to understand how mobile can wrap itself around and support business strategy and why it should never be alone and unsupported. The post Why mobile needs to be a part of your...
View Article5 things to do immediately to make mobile convert
We are tired of mobile idiocy so we've put together 5 things that you should do right now to make sure your customer doesn't quit on your mobile initiatives. They are simple but it is quite often the...
View Article5 tips to create a perfect mobile call to action with SMS
SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let...
View ArticleThe top 5 essential mobile marketing stats
Greg is back and bringing with him his top 5 essential mobile marketing stats. The numbers for this episode: 99%, 66%, 43% and 10X. The post The top 5 essential mobile marketing stats appeared first on...
View ArticleHow to use mobile coupons if you are not a discounter
There is a terrible stigma to the mobile coupon. As Greg details in this episode, coupons have a bad rap because businesses almost always think of dollar off or discounts - but that need not be the...
View Article8 mobile analytics tools to convert browsers to buyers
Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people...
View Article5 tips to create a perfect mobile call to action with SMS
SMS is a misunderstood piece of the mobile marketing mix. Some say it is dead, some say its impact has yet to be felt. Still others look at its simplicity and dismiss it altogether. We are here to let...
View ArticleThe top 5 essential mobile marketing stats
Greg is back and bringing with him his top 5 essential mobile marketing stats. The numbers for this episode: 99%, 66%, 43% and 10X. The post The top 5 essential mobile marketing stats appeared first on...
View ArticleHow to use SMS to increase basket size while giving a discount
There isn't a business on earth that isn't trying to increase the amount of money their customers spend with them. Well, maybe there are but they won't be in business for long. The thing is, there are...
View ArticleThe future of smartphones: Will we still be using them in 5 years?
This is one of the greatest questions any entrepreneur and business person can ponder: Will the smartphone still be the form factor of choice in 5 years? Or, if you are an opportunist, the question...
View Article7 mobile marketing predictions for 2015
We are now a full week into 2015 - how are those resolutions going? Every new year brings an onslaught of predictions and, well, we are no different. This is the first of 8 (yes 8!) shows on what to...
View ArticleBeacons will make a big impact in 2015
This is our first (of seven) dives into our 2015 predictions (watch the overview here) and we start with beacons. Those little peel-and-stick bluetooth transmitters that emerged in the second half of...
View Article2015 will finally be the year of social…payments
What makes mobile payments interesting are the companies that are changing their business models - or forcing others to do just that. Companies like Starbucks who own the #1 mobile payments app in...
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